The Swedish RISE in SoHo Pop-Up | Rise Sport iWear

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Ulrika + Rise Sport + Fjallraven SoHo
Rise Sport and Fjällräven brought together a Swedish trifecta with an evening of fashion, food & music at the corner of Greene & Grand Streets in SoHo on April 21st.
Outside Fjällräven SoHo
The Music & Food Pop-Up took place in SoHo at the Flagship Store of Swedish outdoor clothing brand Fjällräven. The in-store event featured a live performance by the powerful vocal stylings of US-based, Swedish Indie-Pop Artist Ulrika, and the delectable flavors of Swedish cuisine prepared by Lex Taylor, winner of Esquire Network's "The Next Great Burger".
Lex Taylor + Fjallraven
Lex Taylor + Fjällräven
Fjallraven Chef Station with Lex Taylor
It was a great night enjoyed by all...even those of us who didn't think we liked Swedish food...or maybe just hadn't ever tasted it! That is, until we sampled
the delicious Swedish meatball sliders and cold-cooked salmon
in which guests seemed to never get enough.  
Jazz Artist Dick Griffin and Artist Samuel Adoquei at Fjallraven Event
Fjallraven PopUp Event
Ulrika Performance at Fjallraven
Ulrika Performance + Fjällräven
And for those of us who like dessert after a great meal, we were treated with an electric performance by Ulrika, who flew in straight from her TEDx Talk in Atlanta.
Ulrika's big sound took guests by surprise, and left them wondering how such a  powerful voice could come out of such a small frame.
Look out for the next Rise Pop-Up!
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